Friday, October 23, 2009


pareidolia /pær-ī-ˈdōl-yə/ noun: the psychological phenomenon of perceiving significant images or sounds in random stimuli or meaningless data

Etymology: Greek para- beside + eidolon, diminutive of eidos image, form

Examples of pareidolia include seeing animal shapes or faces in clouds and hearing messages embedded in pop song recordings played in reverse.

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