Anodyne

anodyne \ˈa-nə-ˌdīn\ adjective: 1. serving to alleviate pain,
2. not likely to offend or arouse tensions; innocuous
noun: 1. something that soothes, calms or comforts,
2. a drug that allays pain

Etymology: Latin anodynos, from Greek anōdynos, from a- not + odynē pain

ONE — Imagine a world where conservation is valued and conspicuous consumption is frowned upon.