Monday, March 16, 2009
Louche
louche \ˈlüsh\ adjective: not reputable or decent
Etymology: French, literally, cross-eyed, squint-eyed, from Latin luscus blind in one eye
The word louche sounds glamorous enough to the ear and is sufficiently absent from the mental lexicon of the general populace that those generally considered not reputable or decent could adopt it as a positive descriptor.
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